Search Engine Optimization is a technique that helps the marketers to show their website on the top position of Google & other search engines. Usually, a website is optimized technically, on-page, and off-page.
The Technical SEO involves site & server optimization activities, which help search engine crawlers to crawl a website and index it in SEPRs effectively. On-page SEO involves content & HTML optimization of a site for better rankings. At last, off-page search engine optimization involves activities that are done for the website but not on the personal site. Basically, off-page SEO techniques are done on third parties’ sites to build premium links for higher search rankings.
What is Link Building?
Link Building is a process of acquiring hyperlinks on other websites that are already ranking high in SERPs. These URLs redirects the users to your site and also passes link juice to your website. When search engine crawlers start their work of crawling for creating a pool of the best search results then they go through each link on every site. So, if websites that are already receiving good traffic give you a backlink then your website’s link on their site will also get crawled and chances of your site to get indexed in the search engine increase exponentially. This is why link building is important in SEO.
More About Link Building
Link building is an off-page factor and you need to make sure that links that you are creating are of high-quality. This will tell Google that you serve value to the users, that is why, you’ve been able to achieve those links from a high DA and relevant sites.
Types of Links
When you do link building, there are two types of links:
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Do-Follow Links
These links pass value of link juice to the website that is linked to a relevant site. The more do-follow links you achieve from several sites, the more you’re trusted by Google.
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No-Follow Links
Introduced with an objective to stop website spam, no-follow links will have no influence on your site’s authority and ranking. Google spiders and bots don’t follow such links.
Of the above two kinds of links, you should focus on do-follow link building.
Top Off-Page SEO Techniques to Build High-quality Backlinks
Here are the best off-page SEO activities for relevant link building:
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Business Listing Submission
Up next, there is business listing submission , one of the best off-page SEO activities. The business listings are simply public profiles of businesses that can be easily viewed by anyone. These listings will let the users know about your Business Name, Address, and phone number, so if anyone wants to contact you for business, they can easily do it with this information. These sites offer you do-follow links, which means your domain authority as well as traffic will get increased soon.
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Directory Submission
A web directory works just like a phone directory. The directory websites are the ones that records your website information. It not just improves traffic to your site but also enhances it domain authority. By submitting your websites to the web directories, you will increase the indexing rate and makes it easily discoverable on the internet. You just need to make sure that you submit your site to the right category.
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Social Bookmarking
The last off-page technique that holds great importance for link building is social bookmarking. It includes content submission in the form of blogs and articles to the top social bookmarking sites. This is one of the favourites off-page SEO activities of bloggers and SEO professionals.
Bottom Line
So, start using these sites for strengthening your off-page SEO by building high-quality backlinks. On searching more about these sites, you will find long lists of high DA business listing, social bookmarking, and directory submission sites.
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